How your webpage looks definitely matter. The fact is, first impressions last for a long time-and sometimes longer than you think-for rarely does a person bother to revisit a site which he finds dull and uninteresting the first time he has viewed it.
Simply put, it’s imperative that your site looks good, is exciting, intriguing even, as though a person has found clues to a treasure and is now obligated to pursue it until he has found it.
If you don’t want to lose your visitors, you need to hold their interest, as if they’re beholding a work of art. More visitors will follow, and there are many ways to attract them to your site.
However, before someone can visit and admire your site they should know what your domain name is to enter it into their browser.
From here on, we’re going to discuss domain names, or web addresses, and how much they matter.
Why Do Names Matter?
Names are either remembered, forgotten, or, worse, ignored – all because it sounds bad, unimaginative, and irrelevant to the viewer. Ever wonder why parents find it hard to name their children, and how the right name can have great significance to their lives of their children?
It’s just like that.
Names are important, and they must mean something- or represent something. There’s no need to stress any further on that. That is the law of names. Names have their own survival of the fittest-either be remembered or forgotten. Words hold power, and so do names.
In the online world, having a distinct name on the web is important. The domain name will be among the first things the viewer will see to get a feel of your site if it’s interesting and initially judge both its relevance and credibility. The domain name you choose will also matter for SEO.
Your brand name is an important thing as well; it must work together with your domain name. Your brand and domain name are attached to each other and cannot be separated; they must match.
The viewer will see everything as a whole, so the logo, colors, words, etc., on the site must fit well together. This is called “site aesthetics.”
For example, if your site is about Asia, then it’s best if it has the word Asia on it-say, TravelAsia.com-or, better yet, has a .Asia instead of a .com. Travel.Asia sounds a lot better. It’s specific, concise, and easy to remember, and it sounds subtly entertaining without losing its professional tone.